NOTE THAT THIS BLOGPOST IS NOT OUT TO CRITICISE THE HALLYU WAVE OR ANY OF YOUR GROUPS OR BIASES, BUT RATHER TO DISTINGUISH SOME NUANCES OF LANGUAGE WHEN DISCUSSING TOPICS OF THE ARTS AND MUSIC.
It noticeable that many Singaporeans are raging about K-Pop, including JC students. This has inspired them to use K-Pop as their General Paper in their exams. With the decline in J-Pop upon the invention of YouTube and music streaming, K-Pop which embraces these aspects of the modern milieu has since skyrocketed in Singapore and the rest of the world. It is undisputed that K-Pop is POPULAR, but it is not necessarily GOOD MUSIC. I saw a question from RI’s Prelims 2017 ‘To what extent do you agree that there is no such thing as bad art?’ and many students used K-Pop as an example. They were heavily penalised in their essay. Let me explain why in the following:
The Hallyu wave began upon the invention of YouTube in the late 2000s. This was when the early generations of K-Pop such as BoA, TVXQ and G-Dragon started leveraging on this online platform to promote their music and CD album sales. Accompanied by their dynamic and fresh takes of music, K-Pop quickly became a hit INTERNATIONALLY. They overtook the popularity of J-Pop as the trendy Asian country for music due to the Japanese ‘majime’ (serious) perception towards physical sales. Yes, K-Pop is popular. We see groups like NCT127 following the footsteps of Japan in creating sub-groups in others countries, even OUTSIDE of Asia. However, this popularity does not necessarily mean that it is of merit. Just like technology is trendy and popular now, it is not necessarily all good. Why?
Firstly, K-Pop could potentially destroyed the concept of idol and fan. We all know popularity of groups in Korea do not last Long. I’m sorry, it’s a fact that groups like TWICE, RED VELVET and EXO will fade into the shadows, just like Girl’s Generation and SHINee. It’s just the industry. K-Pop emphasises the fact that the music industry could have one with a built-in obsolescence. This is unhealthy, in the very least. Our idols are now tantamount to clothes that could be disposed of when we get bored of them and find ‘better’ ones. It’s difficult to find in K-Pop acts like AKB48, Namie Amuro, Utada Hikaru, Arashi, aiko, ONE OK ROCK, etc. in Japan or Janet Jackson, Mariah Carey, , Michael Learns to Rock, Lady Gaga, Madonna, Elvis Presley in Western countries. Slowly countries are adapting themselves to this trend that K-pop could have caused. Is this considered good?
Secondly, is music profitable now? YES, ChannelNewsAsia just reported BTS as being worth US$3.6 billion a year to South Korea. But is that representative of the Long term? A group’s popularity only is that Long in K-Pop, sadly. That is why Korea will probably not overtake US/UK/Japan in global music shares. All of your biases inevitably face the problem of deciding their post-group career. This is not good to your idols, which are so stressed out by their music careers and have to stress about what they are going to go after their time in the group. Good for the fan, I Guess. At least it is less serious in Japan, I guess which uses the graduation system. There, groups are usually intended more for extra-curricular leisure rather than profits (At least for the 48 groups). More historically, the especially ‘majime’ emphasis of respect for their senpais has enabled J-Pop artists to survive beyond their group years and soar to greater heights. Namie Amuro, for example, has gained all the popularity she otherwise wouldn’t have gotten for her time in the Super Monkeys after going solo in the late 1990s (Still sad she retired this year).
Thirdly, is the CD or photo book more important now? Music is about music right, not about taking the ‘perfect’ group/solo shot and printing it in the photo book? How many K-Pops fans actually understand what is A-Sides/B-Sides, Audio Mastering, Digipak/Jewelcasing...All the terms in the music industry? All these things which influence the quality of music you listen to is now neglected in K-Pop. Even though the US market now emphasises music streaming, people still buy CD albums (not the rectangular K-Pop album where the photo book is larger than the CD sleeve) as they want to collect the works of their idols and favourite artists. Is the music industry turning into one that emphasises beauty than one’s vocal range and authenticity of one’s voice? This direction that K-Pop is encouraging us to move in music is what makes so many people despise K-Pop.
Lastly and most importantly, it is encouraging us to embrace the harms of technology. I think we all remember the drama of Dee Kosh denouncing BTS’s music on Twitter, then declaring it was all part of a social experiment he planned from the start. Though slightly outraged by his methodology (Maybe he could have consulted BIG HIT/JYP first before doing this since he was also sort of a celebrity), it brought out the worst of Singaporeans. People were using their anonymity as netizens to flame Dee Kosh and dancing on his ‘grave’ when he announced that he will shut down his YouTube page due to his emotional trauma. The people that the new generation are transforming into is alarming and ironically I’m part of Generation Z too...
What was supposed to be the next big and great thing of music was accurate for the former, but fell short for the latter. Yes, K-Pop is trendy and catchy and attractive. But it is not all that almighty that you want to write in your GP exams. Remember that most of your markers are not born in that era with K-Pop. They do not identify K-Pop the same as you, but rather another thing that would fade away once the next big thing comes in.